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Paper updated, published as a CTIT technical report.

The paper The Hidden Energy Cost of Web Advertising has been updated with the help of co-author A. Pras, and has been published as a CTIT Technical Report. It now includes a comparison of the total energy consumption by web ads and the energy consumption of Dutch households. It turned out the electrical energy used for displaying web ads is enough to power nearly 2000 households! See the website of the paper at the EEMCS print service or the accompanying page on this site for details.

Go to page 'Energy consumption of Web ads' →

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